Tom Griffith is one half of the partnership that makes up Emma & Tom’s – known for their range of fantastic tasting, all natural, minimally-processed whole fruit juices and snack bars.
Before launching the Emma & Tom’s brand in 2004, Tom had a successful career as a CFO and corporate advisor with experience in domestic and international markets.
Since Emma & Tom’s start the brand has grown to sell through more than 3,500 cafes and delis, as well as Australia’s major grocery retailers.
In this podcast Tom discusses the lessons he faced in transitioning from a successful executive career to startup small business owner. He addresses his personal experiences including the lack of support structure, day-to-day operational issues, and how the brand has grown through its sales channels, product positioning, and cross-promotion.